Allegheny is a brand for the man in your household. It is a portable men’s grooming kit. However, it is also a venue to talk about men’s health. 25% of proceeds will go to Sierra Club and the Movember Foundation. The target market for this project are males between the ages of 25-32.
[OBJECTIVE]
Create a grooming line for the outdoor male that acts as a catalyst to discuss men’s health issue.
[SOLUTION]
The logo was created to be simple, masculine, and rustic. The price point was higher to allow for more profit to be donated leading me to an oversized wood but that contained the kit. A rich mahogany color was stained on the wooden box to express quality. The engraved trees in the middle was used to represent the trees near the Allegheny River. A pamphlet was produced to engage consumers to learn more about the product and to get involve in the organizations that it support. The box kit includes aftershave, preshave oil, a shaving foam, sharp razors, and a travel-size shave brush. All products are made from natural ingredients and the pamphlet is made out of paper from certified sustainable forests.
process
engraved wooden box
bottle wraps
beard dye kit
pamphlet
